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Minnesota Wild Blog

Media Training At Wild Development Camp

Thursday, 07.10.2014 / 6:29 PM
By Mike Doyle - Managing Editor / View From the Lighthouse
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View From the Lighthouse
Media Training At Wild Development Camp


Social media can be a great way to connect players, an organization and their fans. It can also get a young prospect in a lot of hot water with an ill-advised post or comment.

The off-ice training continued at Wild Development Camp, as the prospects went through media and social media 101 with members of the team’s media relations and social staff (the Lighthouse wasn't invited).

"Today's Development Camp media training presentation included tips for interacting with the media that players can utilize this week, as well as the rest of their careers," Media Relations Coordinator Carly Peters said. "Part of the time was spent watching video interviews of Wild players and pointing out why the interviews were successful - whether it was showcasing personality or an expansive, well-thought answer.

“Ultimately, we try to highlight that in today's world, media responsibilities are just as important to becoming a top-tier NHL player as any other off-ice part of the game, like nutrition or mental fortitude."

The digital landscape has rapidly transformed the way athletes are covered and talked about. The game changer, and something a lot of these prospects have grown up with, is social media (they’re all really young, the Lighthouse remembers Atari). Players are able to connect with fans, grow a following and show their personality. However, there have been many examples of athlete follies socially.

"Social media is your virtual tattoo — even if you think it's private or deleted, it's around forever," Digital Media Manager Ryan Stanzel said. The Wild media team discussed how social media could be used as a tool to connect with fans in a positive way.

One prospect, however, that isn’t a fan of social media, opting to stay away from Twitter and Instagram, is defenseman Matt Dumba.

“I don’t like living on my phone,” the 2012 first round draft pick laughed. “My brother is bad for it…sitting on the couch he’s always buried on his phone. It’s something I don’t really like. I’d rather be making conversation rather than texting or looking at their statuses or profile pictures or whatever they do.”

And that concludes today’s lesson for the greatest answer to a social media question. Ever.

Draft Day Revisited

Today, WildTV spoke with a few players from Minnesota’s 2014 NHL Entry Draft class: Alex Tuch, Reid Duke, Chase Lang and Tanner Faith. The Lighthouse met and interviewed Tuch and Duke at the Draft in Philadelphia and had a chance to follow up today. However, we also wanted to get Lang and Faith’s Draft Day experience since they didn’t attend.

Well, we got some pretty entertaining stories.

Faith, who only played 10 games last season with Kootenay of the WHL due to injury, didn’t have any idea where he’d be picked. So he went to a hockey player’s favorite place outside of the rink: the golf course. His phone started to blow up after the Wild selected him. The 17-year-old’s course etiquette might’ve gone into the rough when he heard the news. When Faith was asked what he would’ve rather done that day, get drafted or hit a hole in one, he answer instantaneously: get drafted.

Lang watched the Draft at home with his family. Coincidentally, his billet family from Calgary won tickets and airfare to the draft from the Flames and were sitting at the Wells Fargo Center when they heard Chase’s name called by the Wild. They sent him a “congrats” text without any context. Of course, there was a delay on television, so the Langs had no idea why they were receiving congratulations. The full video will be on WildTV shortly.

Scrimmage Live Stream

The Lighthouse posted this earlier, but just in case you missed it the first time around, Wild.com will live stream Monday’s Green vs. White Development Camp scrimmage. Puck drop at Xcel Energy Center is set for 6:30 p.m. Monday, July 14. Wild radio host Kevin Falness, FOX Sports North analyst Mike Greenlay and Wild.com managing editor Mike Doyle will provide commentary.

Tomorrow, the Wild prospects will engage in the first Green vs. White scrimmage at Braemar Ice Arena in Edina at 2 p.m.


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